Social Media is BIG business. Over 1 billion users on Facebook alone. Nuo Finance Review With such a large community, as a business owner, can you afford not to be there? If your not, your competitors will be. Who do YOU want to engage with your customers?
Facebook allows you as a business to connect with, not just your customers, but also suppliers, partners and industry peers. But, above all else, it allows you to engage with them, keep them informed, up to date and a constant reminder in their minds that you are there for them.
Another reason to have a Facebook page, is that it helps your SEO efforts. Why? Well Google wants to rank those websites higher that have a brand, are loved, authentic and have a Social influence.
Thing about this….who would you get your car serviced by:
- A mechanic with small, out of date signs outside his shop and someone you had never heard of, OR
- A mechanic who was recommended by 3 of your friends with a big, brand new gleaming sign outside of his shop, advertising his service and prices.
Facebook “likes” are your recommendations for your business. You are more likely to buy something from someone that has been recommended by your friends.
So, you may have been thinking for a while that you need to get around to setting up a page…well, wait no more, follow this guide and you’ll be “liked” in no time at all!
1. Sign in to Facebook
First things first, to set up a business page you need to have a personal profile. If you don’t have one, then head over to Facebook and sign up and follow the instructions. (You can set one up without a personal profile but it is limited and not recommended).
2. Create a page
Make sure that you are logged into Facebook and from your profile select Create a Page.
3. Select a category
Choose the category of your business page and a page name that matches your brand. Don’t select a local business or place unless you have an actual shop or office.
4. Add your profile picture
Your profile picture is an important part of the process as it will appear next to every post that you make. The general rule of thumb is to use your logo. Mine is as below.
The other thing to bear in mind is the dimension. Your profile picture should be 180 pixels by 180 pixels, but will be compressed to 160 pixels by 160 pixels so allow a little room around the edge of your logo.
5. Add information about your business
From an SEO point of view this is the key bit. Google indexes the About section of a Facebook business page so get your keywords into the description. Also make sure that you have a link to your website in here.
6. Add a cover picture
You should now have the basics of the page in place, but one thing that really shows off a page and the first thing people will see is the Cover picture. I recommend investing in a graphic designer to lend a hand on this one as you want it to be visually stunning. Of course, if you are on a tight budget, you can give it a go yourself, in which case the cover photo should be 851 x 315 pixels. The only restriction that you have on the photo is that no more than 20% of the overall photo can be made up of text.
7. Start posting
And there you have it. Your Facebook page is set up. You’ll be asked to make your first post and I suggest you start posting things on a regular basis. Don’t sell things, post articles that will be of interest to your potential followers like blog posts and useful articles about your market. If you constantly sell and push things, you won’t keep many fans. Follow the 70 / 20 /10 rule as per the infographic below by Crystal Vilkaitis of Snap Retail.
There are still more things you can add to your Facebook profile by editing the information at any point. Don’t be afraid to explore and see what works best. You might want to run a competition to encourage more people to like you or invest in Facebook advertising to promote your new page. Both of these ideas are great for building “likes”.
Lastly, remember to go and connect. Find people that you want to follow and hear about. Write to people that you think would be interested in hearing from you and finally, don’t forget to add your profile to your website.